Liza Freudmann

Head of Strategies & Communications

I help our customers to make sense of sustainability through creating simple but engaging plans and strategies. And to bring their stakeholders along on the journey - whether that's embedding sustainability into their business or engaging with customers, suppliers or investors.

Meet Liza

I help our customers to make sense of sustainability through creating simple but engaging plans and strategies. And to bring their stakeholders along on the journey - whether that's embedding sustainability into their business or engaging with customers, suppliers or investors.

I look after the copywriting, creative team and TBL, alongside Support the Goals – our supply chain support hub.  

My favorite thing is taking something really complex (which, let’s face it, sustainability can sometimes be!) and making sense out of it – making it simple, compelling and importantly, actionable.

Before TBL, I worked for many years (I stopped counting at 25!) in senior marketing roles for the likes of M&S and Superdrug.  Whilst at M&S I oversaw the marketing for Plan A, which gave me the sustainability bug.  I then worked for myself as a  consultant for 6 years, helping customers on sustainability, marketing and business strategy projects.

When not working, I love live music, pub quizzes and walking in the beautiful Shropshire countryside with my family and very energetic cocker spaniel.