Kelleigh Jansen
Sustainability Engagement Analyst
5 ideas to extend employee engagement and mainstream sustainability
Sustainability often becomes a buzz word among governments, businesses and even within households.
‘’I do practice meat-less Mondays’’
‘’I only ever use reusable mugs for my coffee’’
‘’Our company has a CSR policy’’.
Yes, these things matter, and yes, these things are positive contributions to sustainability. But it may be edging towards something to make you look good, as opposed to doing the Earth good.
The world is waking up and realizing that sustainability matters, but is it becoming a term used to appease shareholders, appeal to activists or attract consumers?
Or are businesses actively incorporating sustainability within their agendas? Integrating it across business operations, employees’ radars, and internal processes?
The answer is yes and no. I know, bit of a cop out. The truth is that so many businesses are doing so many great things to contribute to the Sustainable Development Goals, to ensure they are being sustainable and fighting climate change. But often, it’s an afterthought, something they do to comply, an added extra, a nice to have.
But this focus needs to transition away from a particular department, often put on the health and safety managers agenda. Towards an integration across a business’s operations. Embedded within their core agenda and strategy, not a side hustle.
Now I know this is easier said than done. Businesses require improved government support, enhanced legislation, and clarification on the actual meanings of sustainability, net zero, greenwashing.
While the government plays catch up, here I suggest employee engagement as one step in this environmental tool kit towards mainstreaming sustainability, something which most businesses have the capacity to implement themselves.
5 ways to effectively engage employees in sustainability:
Educate your employees on sustainability, the Sustainable Development Goals and how they can actively contribute to reducing climate change. It is important to remember that everyone learns in different ways, so it is always best to provide your employees with a variety of different educational materials and tools. This can include online learning materials, webinars, educational modules and quizzes or even presentations.
Once employees understand a bit more about sustainability and certain actions to contribute, as a business it is imperative to provide them with the tools and resources to fulfil those actions. This may require things such as financing, internal policies and improved work culture, but may also require more creative and innovative ways to facilitate action. This may include setting up dress up days, photography competitions, team volunteering days, foodbank drives. The list goes on and on.
As a business, it is important to inspire your employees. This often comes from top-down leadership. Businesses are often in the unique position to inspire, influence and instigate action across a large scale. Be a role model not only for your employees, but for other businesses. The best way to do this is by not just talking the talk but walking the walk. Effective leadership will transpire into effective action, and your employees will want to do good too.
As a business, it is imperative to communicate and collaborate with your employees. Employee engagement goes beyond merely talking at your employees but talking with them. Having open and transparent conversations allows employees to feel included, willing to share ideas about how to integrate sustainability across the business. This may even extend further than just employees. Collaborate with other businesses, consultants, even charities. Get your employees involved in these external partnerships. Your business can never fully mainstream sustainability without the collaboration and support from your employees. So get talking!
Lastly, it’s important to understand that sustainability is everchanging, and as such it may be a long process to fully mainstream across a business. But that doesn’t mean it cannot or should not be done. Thus, it’s important to develop processes and frameworks to continuously engage employees, as opposed to one off conversations or events. Within this, it’s important to show employees the progress your business is making, to monitor success and identify improvement areas. This will keep them motivated and show them the continue support from the business.
Employee engagement isn’t a panacea, but rather an effective starting point for businesses to mainstream sustainability and away from buzzwords. It can help ensure everyone across the business understands the importance of integrating people, planet and profit, to ensure we continue doing the Earth some good.
Sources:
Sarah is a graduate of MA Political Ecology, and spent 4 years at university studying and researching the social, economic, and political implications of environmental issues, including climate change.
Since gaining research experience through university and 3 years of volunteering for Support the Goals, Sarah is passionate about identifying trends in business ESG reporting and SDG support. She finds the most rewarding part is using this research to advise customers, and has worked with many businesses to identify trends in SDG support among their supply chains.
In her spare time, Sarah enjoys volunteering with animals, horse riding, going to the gym, hiking, and travelling.
Sarah is a graduate of MA Political Ecology, and spent 4 years at university studying and researching the social, economic, and political implications of environmental issues, including climate change.
Since gaining research experience through university and 3 years of volunteering for Support the Goals, Sarah is passionate about identifying trends in business ESG reporting and SDG support. She finds the most rewarding part is using this research to advise customers, and has worked with many businesses to identify trends in SDG support among their supply chains.
In her spare time, Sarah enjoys volunteering with animals, horse riding, going to the gym, hiking, and travelling.
What is this?
Sharing your sustainability progress isn’t only a way to engage staff, customers and suppliers. It can be a powerful PR tool. It can help you stay one step ahead of your legal requirements. And it can help you with other ESG ratings like CDP, EcoVadis and Support the Goals. We’ll help you spread the word about the good you do.
Sustainability reporting
Our standalone Reporting service gives you a comprehensive 20-page (approx.) report to share with staff, customers, investors and the press. Comprising your priority goals, commitments, case studies and more, and designed to match your corporate branding, it’s the simplest way to bring all your sustainability work together.
What is this?
You’ll want to measure the results of your actions to assess progress towards your commitments. But what should you measure and how should you do it? When you don’t have the in-house tools, capabilities or expertise, we do.
Our support package can help
It’s not always easy to measure the impact of sustainability actions. There’s a clear formula for carbon reporting, for example, but how do you assess social impact? Where should the data come from? What are the accepted reporting standards? And how should you display your results to ensure people understand it? We and our partners can help you measure the impact of the actions you take.
What is this?
You take the next steps on your sustainability journey. We’ll provide the guide and the map.
Our support package can help
It’s not easy figuring out where to go next on your sustainability journey, or how to get there.
With a TBL support package, you get the expertise, the tools and the guide, and you follow a road we’ve already travelled – many times. It makes setting a direction easier. You follow established best practice so there are fewer dead ends. And with our tracking tool, you’ll always have a clear view of progress made and next steps.
What is this?
Once you’ve identified the sustainability goals that matter most to you, you’ll want to do something about them.
Commit is about setting measurable targets for meeting your highest priority goals. It’s about making the credible, impactful, achievable commitments everyone can buy into. And it’s about agreeing governance, so the right people are accountable for achieving the commitments you agree.
What might this look like?
For example:
• Gender Equality (Goal 5): 50/50 gender split at board level by 2025
• Affordable and Clean Energy (Goal 7): Use only clean energy to power offices by 2030
• Climate Action (Goal 13): Net zero across the value chain by 2035
Our support package can help
A TBL support package gives you access to expert advice that can help you set environmental and social commitments including net zero and science based targets.
If we want a more sustainable world, everyone needs to get involved. That includes your employees. Our experts help you do that in a way that builds understanding and encourages involvement.
We will:
What is this?
How do you know which sustainability/ESG issues to target, and which to tackle first? Identify is about exploring the issues that matter most to your organisation and finding where your actions can make the biggest impact.
How we’ll support you
Our lively half-day workshop explores the issues through the lens of the Global Goals. You’ll end the session with a clear, visual presentation of low, medium and high priority sustainability goals, and get clear guidance on what to do next.
If we want a more sustainable world, everyone needs to get involved. That includes your employees. Our experts help you do that in a way that builds understanding and encourages involvement.
We will:
A circular economy model designs out waste from your business, keeping products and materials in use. Operating a circular economy model can cut costs. Many organisations are now using it to create entirely new revenue streams.
Our experts will show you how, by adapting your processes, you can be part of the circular economy – and do it in a way that’s the right ‘fit’ for your organisation.
For compliance. To meet the standards of a ratings agency. Or simply to be a responsible business. When you need the right sustainability policies and standards, we’ll help you develop ones that are engaging, easy to understand and relevant to your business.
If we’re to create a more sustainable world, everyone needs the skills and understanding to be able to play their part.
Every day, our advisers are helping senior teams understand sustainability within their organisation. They’re teaching suppliers to buy more sustainably or building the skills of new in-house sustainability managers. And they’re helping your employees become more carbon literate so they understand what carbon is and the personal difference they can make in work and at home.
Build the skills and understanding of your people.
Reporting the environmental and social impact of your business is an essential part of governance, openness and transparency, but with so many frameworks, it can be difficult to know which should demand your focus.
Our experts will help you meet the mandatory requirements of regulatory frameworks like SECR. They’ll help you prepare for soon-to-be-mandatory frameworks such as the Task Force on Climate-related Finance Disclosure (TCFD).
And when you’re exploring new, voluntary accreditations with ESG, DJSI or Sustainalytics, or want to improve your ranking with a supply chain framework such as EcoVadis or Support the Goals, they’ll help you choose the framework best suited to your business, boost your rating and gain the badges.
Setting science-based emissions reduction targets consistent with Paris agreement-aligned pathways is how your organisation moves closer to net zero. We’ll help you establish your current baseline, then help you set the targets (including Scope 3) that give your actions direction and purpose.
And as always with our experts, we’ll make the journey easy.
For any large organisation, reporting your Scope 1 & 2 emissions is a regulatory requirement. You meet that requirement by making a Streamlined Energy & Carbon Reporting (SECR) statement part of your annual report.
Our experts can help you with that – and they can help you go further. Our simple, powerful dashboards will make understanding your carbon footprint easy (whether you’re required to report on it or not). And when you want to take the next step in understanding your indirect (Scope 3) emissions, we’ll help you do that too.
Increasingly, your clients and customers demand sustainability not just from the way you operate but from the materials you use.
Our experts in materials and packaging help you understand how sustainable your existing products are. Then we recommend alternatives that deliver improved sustainability whilst protecting production costs and product quality, and keeping customers happy.
A circular economy model designs out waste from your business, keeping products and materials in use. Operating a circular economy model can cut costs. Many organisations are now using it to create entirely new revenue streams.
Our experts will show you how, by adapting your processes, you can be part of the circular economy – and do it in a way that’s the right ‘fit’ for your organisation.
Increasingly, your clients and customers demand sustainability not just from the way you operate but from the materials you use.
Our experts in materials and packaging help you understand how sustainable your existing products are. Then we recommend alternatives that deliver improved sustainability whilst protecting production costs and product quality, and keeping customers happy.
Setting science-based emissions reduction targets consistent with Paris agreement-aligned pathways is how your organisation moves closer to net zero. We’ll help you establish your current baseline, then help you set the targets (including Scope 3) that give your actions direction and purpose.
And as always with our experts, we’ll make the journey easy.
For any large organisation, reporting your Scope 1 & 2 emissions is a regulatory requirement. You meet that requirement by making a Streamlined Energy & Carbon Reporting (SECR) statement part of your annual report.
Our experts can help you with that – and they can help you go further. Our simple, powerful dashboards will make understanding your carbon footprint easy (whether you’re required to report on it or not). And when you want to take the next step in understanding your indirect (Scope 3) emissions, we’ll help you do that too.
Reporting the environmental and social impact of your business is an essential part of governance, openness and transparency, but with so many frameworks, it can be difficult to know which should demand your focus.
Our experts will help you meet the mandatory requirements of regulatory frameworks like SECR. They’ll help you prepare for soon-to-be-mandatory frameworks such as the Task Force on Climate-related Finance Disclosure (TCFD).
And when you’re exploring new, voluntary accreditations with ESG, DJSI or Sustainalytics, or want to improve your ranking with a supply chain framework such as EcoVadis or Support the Goals, they’ll help you choose the framework best suited to your business, boost your rating and gain the badges.
If we’re to create a more sustainable world, everyone needs the skills and understanding to be able to play their part.
Every day, our advisers are helping senior teams understand sustainability within their organisation. They’re teaching suppliers to buy more sustainably or building the skills of new in-house sustainability managers. And they’re helping your employees become more carbon literate so they understand what carbon is and the personal difference they can make in work and at home.
Build the skills and understanding of your people.
You know you need a sustainability strategy – but what next? What’s right for the size and nature of your business? And how can you ensure it drives the right actions?
We’ll help you set a strategy that’s robust and comprehensive because it uses the Global Goals as a framework. And we’ll ensure it’s a good ‘fit’ for your organisation, helping you align people, planet and profit.
For compliance. To meet the standards of a ratings agency. Or simply to show you’re a responsible business. When you need the right sustainability policies and standards, we’ll help you develop ones that are engaging, easy to understand and relevant to your business.
Your social impact is the effect your organisation has on people and communities as a result of its activities and policies.
You’ll already be doing good things in your community. Measuring the effect of your charitable work, volunteering, community outreach projects and more is important because it’s how you explain the difference you’ve made to your employees, customers and investors.
We help you understand how to measure and improve your social impact.
Almost 90% of your environmental and social impact exists not in your operations, but in the goods and services you buy from your suppliers. So if you want to make a real impact with your sustainability efforts, your supply chain needs to be involved. Our advisers can help. They will:
You’ve done great things. Now you need to share them. Communicating your successes is a powerful PR boost for your brand. It’s often a simple way to improve your ratings framework score. And it can help others to understand the importance of the work you’re doing and inspire them to get involved.
Our brand, marketing and communications specialists will help you spread the word with a standalone sustainability report that brings all your ESG efforts together in one document. In addition, we can help you with:
You know you need a sustainability strategy – but what next? What’s right for the size and nature of your business? And how can you ensure it drives the right actions?
We’ll help you set a strategy that’s robust and comprehensive because it uses the Global Goals as a framework. And we’ll ensure it’s a good ‘fit’ for your organisation, helping you align people, planet and profit.
Your social impact is the effect your organisation has on people and communities as a result of its activities and policies.
You’ll already be doing good things in your community. Measuring the effect of your charitable work, volunteering, community outreach projects and more is important because it’s how you explain the difference you’ve made to your employees, customers and investors.
We help you understand how to measure and improve your social impact.
Almost 90% of your environmental and social impact exists not in your operations, but in the goods and services you buy from your suppliers. So if you want to make a real impact with your sustainability efforts, your supply chain needs to be involved. Our advisers can help. They will:
You’ve done great things. Now you need to share them. Communicating your successes is a powerful PR boost for your brand. It’s often a simple way to improve your ratings framework score. And it can help others to understand the importance of the work you’re doing and inspire them to get involved.
Our brand, marketing and communications specialists will help you spread the word with a standalone sustainability report that brings all your ESG efforts together in one document. In addition, we can help you with: